/*
Theme Name: Beau & Co.
Theme URI: https://beauco.ca
Author: Beau & Co. Marketing
Description: Custom theme for the Beau & Co. Marketing homepage and the Bloom Bus community-initiative page.
Version: 1.0.0
Requires at least: 6.0
Requires PHP: 7.4
Text Domain: beauco
*/

/* ---------------------------------------------------------------------- */
/* Design tokens                                                          */
/* ---------------------------------------------------------------------- */
:root {
  --font-jost: "Jost", sans-serif;
  --font-inter: "Inter", ui-sans-serif, system-ui, sans-serif;

  /* Beau & Co. palette */
  --bc-canvas: #f8f6f4;
  --bc-surface: #ffffff;
  --bc-ink: #1a1719;
  --bc-body: #55504f;
  --bc-black: #0c0b0d;
  --bc-accent: #d1447e;
  --bc-accent-hover: #98305c;
  --bc-muted: #8d8785;
  --bc-muted-2: #a9a3a0;
  --bc-rule: #e4dfdc;
  --bc-placeholder: #efeceb;

  /* Bloom palette */
  --bloom-canvas: #ffffff;
  --bloom-tint: #eef1f5;
  --bloom-tint-2: #e2e7ee;
  --bloom-navy: #1c3153;
  --bloom-deep-navy: #0f1b30;
  --bloom-body: #5b6576;
  --bloom-ink: #182233;
  --bloom-accent: #d1447e;
  --bloom-accent-hover: #a8305f;
  --bloom-accent-tint: #f7dfe9;
  --bloom-muted: #aab3c4;
  --bloom-light: #fdf3f7;
}

/* ---------------------------------------------------------------------- */
/* Reset / base                                                           */
/* ---------------------------------------------------------------------- */
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  font-family: var(--font-inter);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
*,
*::before,
*::after {
  box-sizing: border-box;
}
img {
  display: block;
  max-width: 100%;
}
a {
  color: inherit;
  text-decoration: none;
}
ul {
  margin: 0;
  padding: 0;
  list-style: none;
}
h1,
h2,
h3,
h4,
p {
  margin: 0;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  * {
    animation: none !important;
    transition-duration: 0.001ms !important;
  }
}

/* ---------------------------------------------------------------------- */
/* Shared layout                                                          */
/* ---------------------------------------------------------------------- */
.container {
  max-width: 1280px;
  margin: 0 auto;
  padding: 0 32px;
}

.uppercase {
  text-transform: uppercase;
}

.eyebrow {
  display: block;
  font-family: var(--font-inter);
  font-weight: 600;
  font-size: 12.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-jost);
  font-weight: 600;
  text-transform: uppercase;
  font-size: 15px;
  padding: 16px 28px;
  border: 2px solid transparent;
  transition: background-color 0.18s ease, color 0.18s ease, border-color 0.18s ease, transform 0.18s ease;
}
.btn svg {
  width: 15px;
  height: 15px;
  flex: none;
}
.btn:hover {
  transform: translateY(-2px);
}

.photo-placeholder {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 8px;
  width: 100%;
  height: 100%;
  padding: 16px;
  text-align: center;
  border: 1px dashed rgba(0, 0, 0, 0.15);
}
.photo-placeholder svg {
  width: 24px;
  height: 24px;
  opacity: 0.4;
}
.photo-placeholder span {
  font-size: 12px;
  font-weight: 500;
  line-height: 1.4;
  opacity: 0.55;
}
.photo-placeholder--dark {
  border-color: rgba(255, 255, 255, 0.25);
}
.photo-placeholder--dark span,
.photo-placeholder--dark svg {
  color: #fff;
  opacity: 0.6;
}

/* ---------------------------------------------------------------------- */
/* Beau & Co. — header / footer                                           */
/* ---------------------------------------------------------------------- */
.bc-page {
  background: var(--bc-canvas);
  color: var(--bc-ink);
}
:where(.bc-page) a:hover {
  color: var(--bc-accent);
}

.bc-header {
  position: relative;
  z-index: 30;
  background: var(--bc-canvas);
}
.bc-header .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
  padding-top: 22px;
  padding-bottom: 22px;
}
.bc-header .logo img {
  height: 84px;
  width: auto;
}
.bc-nav {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: clamp(16px, 2.4vw, 32px);
  font-family: var(--font-jost);
  font-weight: 500;
  font-size: 14px;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  color: var(--bc-ink);
}
.bc-nav .btn {
  padding: 12px 20px;
  font-size: inherit;
  letter-spacing: 0.05em;
  background: var(--bc-accent);
  color: #fff;
  border-color: var(--bc-accent);
}
.bc-nav .btn:hover {
  background: var(--bc-accent-hover);
  border-color: var(--bc-accent-hover);
  color: #fff;
  transform: none;
}

.bc-btn-primary {
  border-radius: 2px;
  background: var(--bc-accent);
  border-color: var(--bc-accent);
  color: #fff;
}
.bc-btn-primary:hover {
  background: var(--bc-accent-hover);
  border-color: var(--bc-accent-hover);
  color: #fff;
}

.bc-footer {
  background: var(--bc-black);
  color: var(--bc-muted);
  padding: 56px 0 34px;
}
.bc-footer-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 150px), 1fr));
  gap: 32px;
}
.bc-footer-logo img {
  height: 74px;
  width: auto;
  filter: brightness(0) invert(1);
  opacity: 0.95;
}
.bc-footer h4 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  font-size: 13px;
  letter-spacing: 0.06em;
  color: #fff;
  margin-bottom: 14px;
}
.bc-footer a,
.bc-footer span {
  display: block;
  font-size: 14.5px;
  color: var(--bc-muted);
  margin-bottom: 9px;
}
.bc-footer-bottom {
  margin-top: 44px;
  padding-top: 20px;
  border-top: 1px solid rgba(232, 228, 226, 0.16);
  font-size: 12.5px;
  display: flex;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}

/* ---------------------------------------------------------------------- */
/* Beau & Co. — sections                                                  */
/* ---------------------------------------------------------------------- */
.bc-hero {
  background: var(--bc-canvas);
  padding: clamp(40px, 5vw, 72px) 0 clamp(56px, 6vw, 88px);
}
.bc-hero .container {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr));
  gap: clamp(32px, 5vw, 64px);
  align-items: center;
}
.bc-hero .eyebrow {
  color: var(--bc-accent);
  margin-bottom: 22px;
  max-width: 380px;
  line-height: 1.7;
}
.bc-hero h1 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: var(--bc-ink);
  font-size: clamp(44px, 6.4vw, 86px);
  line-height: 0.94;
  letter-spacing: 0.005em;
}
.bc-hero p {
  margin-top: 16px;
  color: var(--bc-body);
  font-size: 17px;
  max-width: 520px;
}
.bc-hero p:first-of-type {
  margin-top: 28px;
}
.bc-hero .btn {
  margin-top: 32px;
}
.bc-hero-figure {
  width: 100%;
  display: flex;
  align-items: flex-end;
  justify-content: center;
}
.bc-hero-figure img {
  width: 100%;
  max-width: 520px;
  height: auto;
}

.bc-marquee {
  background: var(--bc-black);
  overflow: hidden;
  padding: 22px 0;
}
.bc-marquee-track {
  display: flex;
  width: max-content;
  animation: bc-marquee 38s linear infinite;
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  font-size: 21px;
  letter-spacing: 0.06em;
  color: #fff;
}
.bc-marquee-track span {
  padding: 0 22px;
  white-space: nowrap;
}
@keyframes bc-marquee {
  from {
    transform: translateX(0);
  }
  to {
    transform: translateX(-50%);
  }
}

.bc-services {
  background: var(--bc-surface);
  padding: clamp(64px, 7vw, 100px) 0;
}
.bc-services-intro {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr));
  gap: clamp(32px, 5vw, 64px);
  align-items: center;
  margin-bottom: clamp(48px, 5vw, 72px);
}
.bc-services-intro h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: var(--bc-ink);
  font-size: clamp(34px, 4.6vw, 60px);
  line-height: 0.98;
  letter-spacing: 0.005em;
}
.bc-services-intro h2 .accent {
  color: var(--bc-accent);
}
.bc-services-photo {
  width: 100%;
  aspect-ratio: 3 / 2;
  background: var(--bc-placeholder);
  border-radius: 2px;
  overflow: hidden;
}
.bc-services-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.bc-services-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 280px), 1fr));
  gap: clamp(28px, 3.5vw, 48px);
}
.bc-services-grid h3 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  font-size: 17px;
  letter-spacing: 0.04em;
  color: var(--bc-ink);
  margin-bottom: 12px;
}
.bc-services-grid p {
  color: var(--bc-body);
  font-size: 15.5px;
}

.bc-brands {
  background: var(--bc-black);
  padding: clamp(48px, 5vw, 72px) 0;
}
.bc-brands-label {
  text-align: center;
  font-family: var(--font-jost);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.09em;
  font-size: clamp(17px, 2vw, 24px);
  color: #fff;
  margin-bottom: 48px;
}
.bc-brands-row {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: clamp(32px, 5vw, 64px);
  row-gap: 40px;
}
.bc-brands-row img {
  width: auto;
}

.bc-results {
  background: var(--bc-canvas);
  padding: clamp(64px, 7vw, 100px) 0;
}
.bc-results-intro {
  max-width: 620px;
  margin-bottom: clamp(40px, 4vw, 56px);
}
.bc-results-intro h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: var(--bc-ink);
  font-size: clamp(30px, 4vw, 50px);
  line-height: 1;
  letter-spacing: 0.005em;
}
.bc-results-intro .eyebrow {
  color: var(--bc-accent);
  margin-bottom: 14px;
}
.bc-stats {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr));
  gap: 2px;
  background: var(--bc-canvas);
  border-top: 2px solid var(--bc-rule);
}
.bc-stat {
  background: var(--bc-canvas);
  padding: 32px 28px 34px;
  border-bottom: 2px solid var(--bc-rule);
}
.bc-stat .figure {
  font-family: var(--font-jost);
  font-weight: 700;
  font-size: clamp(38px, 4.4vw, 54px);
  line-height: 1;
  color: var(--bc-accent);
}
.bc-stat p {
  margin-top: 14px;
  color: var(--bc-body);
  font-size: 15px;
}

.bc-kerri {
  background: var(--bc-surface);
  padding: clamp(64px, 7vw, 100px) 0;
}
.bc-kerri .container {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr));
  gap: clamp(32px, 5vw, 64px);
  align-items: start;
}
.bc-kerri-photo {
  width: 100%;
  aspect-ratio: 4 / 5;
  background: var(--bc-placeholder);
  border-radius: 2px;
  overflow: hidden;
}
.bc-kerri-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 30%;
}
.bc-kerri .eyebrow {
  color: var(--bc-accent);
  margin-bottom: 14px;
}
.bc-kerri h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: var(--bc-ink);
  font-size: clamp(30px, 4vw, 48px);
  line-height: 1;
  letter-spacing: 0.005em;
  margin-bottom: 6px;
}
.bc-kerri-role {
  color: var(--bc-body);
  font-size: 16px;
  margin-bottom: 24px;
}
.bc-kerri p.bio {
  color: var(--bc-body);
  font-size: 16.5px;
  margin-bottom: 16px;
}
.bc-kerri p.bio:last-of-type {
  margin-bottom: 32px;
}
.bc-strengths {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 200px), 1fr));
  gap: 26px;
}
.bc-strengths h3 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  font-size: 15px;
  letter-spacing: 0.04em;
  color: var(--bc-ink);
  margin-bottom: 10px;
}
.bc-strengths p {
  color: var(--bc-body);
  font-size: 15px;
}

.bc-bloom-band {
  background: var(--bc-black);
  color: #e8e4e2;
}
.bc-bloom-band .container {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr));
  gap: clamp(28px, 4vw, 56px);
  align-items: center;
}
.bc-bloom-band-copy {
  padding: 44px 0;
}
.bc-bloom-band .eyebrow {
  color: var(--bc-accent);
  margin-bottom: 14px;
}
.bc-bloom-band h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: #fff;
  font-size: clamp(28px, 3.4vw, 42px);
  line-height: 1;
  letter-spacing: 0.005em;
  margin-bottom: 18px;
}
.bc-bloom-band p {
  color: var(--bc-muted-2);
  font-size: 16px;
  max-width: 440px;
  margin-bottom: 26px;
}
.bc-bloom-band .btn {
  padding: 15px 26px;
}
.bc-bloom-band-figure {
  justify-self: end;
  width: 100%;
  max-width: 680px;
  padding: 44px 0;
}
.bc-bloom-band-figure img {
  width: 100%;
  height: auto;
}

.bc-talk {
  background: var(--bc-canvas);
  padding: clamp(64px, 7vw, 100px) 0;
}
.bc-talk .container {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr));
  gap: clamp(32px, 5vw, 64px);
  align-items: start;
}
.bc-talk h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: var(--bc-ink);
  font-size: clamp(32px, 4.4vw, 56px);
  line-height: 0.98;
  letter-spacing: 0.005em;
  margin-bottom: 28px;
}
.bc-talk-copy {
  padding-top: 8px;
}
.bc-talk-copy p {
  color: var(--bc-body);
  font-size: 17px;
  margin-bottom: 16px;
}
.bc-talk-copy p.emphasis {
  color: var(--bc-ink);
  font-weight: 600;
  margin-bottom: 0;
}

/* ---------------------------------------------------------------------- */
/* About Us page                                                          */
/* ---------------------------------------------------------------------- */
.bc-nav a.is-current {
  color: var(--bc-accent);
}

.about-hero {
  background: var(--bc-canvas);
  padding: clamp(32px, 4vw, 56px) 0 clamp(56px, 6vw, 88px);
}
.about-hero .container {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr));
  gap: clamp(32px, 5vw, 64px);
  align-items: center;
}
.about-hero .eyebrow {
  color: var(--bc-accent);
  margin-bottom: 22px;
}
.about-hero h1 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: var(--bc-ink);
  font-size: clamp(40px, 5.8vw, 78px);
  line-height: 0.94;
  letter-spacing: 0.005em;
}
.about-hero p {
  margin-top: 28px;
  color: var(--bc-body);
  font-size: 17.5px;
  max-width: 520px;
}
.about-portrait {
  width: 100%;
  aspect-ratio: 4 / 5;
  background: var(--bc-placeholder);
  border-radius: 2px;
  overflow: hidden;
}
.about-portrait img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 30%;
}

.about-who {
  background: var(--bc-surface);
  padding: clamp(64px, 7vw, 100px) 0;
}
.about-who .container {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr));
  gap: clamp(32px, 5vw, 64px);
  align-items: start;
}
.about-who .eyebrow {
  color: var(--bc-accent);
  margin-bottom: 14px;
}
.about-who h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: var(--bc-ink);
  font-size: clamp(30px, 4vw, 48px);
  line-height: 1;
  letter-spacing: 0.005em;
  margin-bottom: 6px;
}
.about-who-role {
  color: var(--bc-body);
  font-size: 16px;
}
.about-who p {
  color: var(--bc-body);
  font-size: 17px;
  margin-bottom: 16px;
}
.about-who p.emphasis {
  color: var(--bc-ink);
  font-weight: 600;
  margin-bottom: 0;
}

.about-strengths {
  background: var(--bc-canvas);
  padding: clamp(64px, 7vw, 100px) 0;
}
.about-strengths h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: var(--bc-ink);
  font-size: clamp(30px, 4.2vw, 52px);
  line-height: 1;
  letter-spacing: 0.005em;
  margin-bottom: clamp(40px, 4vw, 56px);
}
.about-strengths-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr));
  gap: clamp(28px, 3.5vw, 48px);
}
.about-strengths-grid h3 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  font-size: 17px;
  letter-spacing: 0.04em;
  color: var(--bc-ink);
  margin-bottom: 12px;
}
.about-strengths-grid p {
  color: var(--bc-body);
  font-size: 15.5px;
}

.about-career {
  background: var(--bc-surface);
  padding: clamp(64px, 7vw, 100px) 0;
}
.about-career-intro {
  max-width: 620px;
  margin-bottom: clamp(40px, 4vw, 56px);
}
.about-career-intro .eyebrow {
  color: var(--bc-accent);
  margin-bottom: 14px;
}
.about-career-intro h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: var(--bc-ink);
  font-size: clamp(30px, 4.2vw, 52px);
  line-height: 1;
  letter-spacing: 0.005em;
}
.about-career-table {
  border-top: 2px solid var(--bc-rule);
}
.about-career-row {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr));
  gap: 8px clamp(24px, 3vw, 48px);
  padding: 28px 0;
  border-bottom: 2px solid var(--bc-rule);
}
.about-career-row h3 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  font-size: 17px;
  letter-spacing: 0.04em;
  color: var(--bc-ink);
  margin-bottom: 4px;
}
.about-career-org {
  color: var(--bc-body);
  font-size: 15px;
}
.about-career-dates {
  color: var(--bc-muted);
  font-size: 13.5px;
  font-weight: 500;
  margin-top: 4px;
}
.about-career-row p {
  margin: 0;
  color: var(--bc-body);
  font-size: 15.5px;
  grid-column: span 2;
}

.about-credentials {
  background: var(--bc-black);
  color: var(--bc-muted);
  padding: clamp(56px, 6vw, 84px) 0;
}
.about-credentials .container {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr));
  gap: clamp(32px, 4vw, 56px);
}
.about-credentials h3 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  font-size: 15px;
  letter-spacing: 0.06em;
  color: #fff;
  margin-bottom: 20px;
}
.about-degree {
  margin-bottom: 18px;
}
.about-degree:last-child {
  margin-bottom: 0;
}
.about-degree-name {
  color: #fff;
  font-size: 15.5px;
  font-weight: 500;
}
.about-degree-school {
  font-size: 14.5px;
}
.about-courses {
  font-size: 14.5px;
  line-height: 1.9;
}
.about-skills {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}
.about-skills span {
  border: 1px solid rgba(232, 228, 226, 0.22);
  padding: 6px 12px;
  border-radius: 2px;
  font-size: 13px;
}

.about-beyond {
  background: var(--bc-canvas);
  padding: clamp(64px, 7vw, 100px) 0;
}
.about-beyond-intro {
  max-width: 620px;
  margin-bottom: clamp(36px, 4vw, 52px);
}
.about-beyond-intro .eyebrow {
  color: var(--bc-accent);
  margin-bottom: 14px;
}
.about-beyond-intro h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: var(--bc-ink);
  font-size: clamp(30px, 4.2vw, 52px);
  line-height: 1;
  letter-spacing: 0.005em;
}
.about-beyond-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr));
  gap: clamp(24px, 3vw, 40px);
}
.about-beyond-grid h3 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  font-size: 16px;
  letter-spacing: 0.04em;
  color: var(--bc-ink);
  margin-bottom: 8px;
}
.about-beyond-grid p {
  color: var(--bc-body);
  font-size: 15.5px;
}

/* ---------------------------------------------------------------------- */
/* Bloom — header / footer                                                */
/* ---------------------------------------------------------------------- */
.bloom-page {
  background: #fff;
  color: var(--bloom-ink);
}
:where(.bloom-page) a:hover {
  color: var(--bloom-accent);
}

.bloom-header {
  position: relative;
  z-index: 30;
  background: #fff;
  border-bottom: 1px solid rgba(24, 34, 51, 0.13);
}
.bloom-header .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: wrap;
  padding-top: 18px;
  padding-bottom: 18px;
}
.bloom-header-left {
  display: flex;
  align-items: center;
  gap: 18px;
}
.bloom-back-link {
  display: flex;
  align-items: center;
  gap: 6px;
  font-size: 13px;
  font-weight: 600;
  color: var(--bloom-body);
}
.bloom-header-left img {
  height: 34px;
  width: auto;
}
.bloom-nav {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: clamp(14px, 1.8vw, 26px);
  font-family: var(--font-jost);
  font-weight: 500;
  font-size: 13.5px;
  text-transform: uppercase;
  letter-spacing: 0.02em;
  color: var(--bloom-ink);
}
.bloom-btn-navy {
  border-radius: 3px;
  background: var(--bloom-navy);
  border-color: var(--bloom-navy);
  color: #fff;
  padding: 11px 18px;
  font-size: 13px;
  letter-spacing: 0.03em;
}
.bloom-btn-navy:hover {
  background: var(--bloom-deep-navy);
  border-color: var(--bloom-deep-navy);
  color: #fff;
  transform: none;
}

.bloom-footer {
  background: var(--bloom-deep-navy);
  color: var(--bloom-muted);
  padding: 56px 0 34px;
}
.bloom-footer-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 150px), 1fr));
  gap: 32px;
}
.bloom-footer-logo img {
  height: 40px;
  width: auto;
  filter: brightness(0) invert(1);
  opacity: 0.95;
}
.bloom-footer h4 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  font-size: 13px;
  letter-spacing: 0.05em;
  color: #fff;
  margin-bottom: 14px;
}
.bloom-footer a,
.bloom-footer span {
  display: block;
  font-size: 14.5px;
  color: var(--bloom-muted);
  margin-bottom: 9px;
}
.bloom-footer-bottom {
  margin-top: 44px;
  padding-top: 20px;
  border-top: 1px solid rgba(245, 244, 242, 0.2);
  font-size: 12.5px;
  display: flex;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}

/* ---------------------------------------------------------------------- */
/* Bloom — buttons                                                        */
/* ---------------------------------------------------------------------- */
.bloom-btn-filled {
  border-radius: 3px;
  background: var(--bloom-accent);
  border-color: var(--bloom-accent);
  color: #fff;
}
.bloom-btn-filled:hover {
  background: var(--bloom-accent-hover);
  border-color: var(--bloom-accent-hover);
  color: #fff;
}
.bloom-btn-outline-white {
  border-radius: 3px;
  background: transparent;
  border-color: rgba(255, 255, 255, 0.7);
  color: #fff;
}
.bloom-btn-outline-white:hover {
  background: #fff;
  color: var(--bloom-navy);
  border-color: #fff;
}
.bloom-btn-outline-navy {
  border-radius: 3px;
  background: transparent;
  border-color: var(--bloom-navy);
  color: var(--bloom-navy);
}
.bloom-btn-outline-navy:hover {
  background: var(--bloom-navy);
  color: #fff;
}
.bloom-btn-white {
  border-radius: 3px;
  background: #fff;
  border-color: #fff;
  color: var(--bloom-navy);
}
.bloom-btn-white:hover {
  background: var(--bloom-deep-navy);
  border-color: var(--bloom-deep-navy);
  color: #fff;
}

/* ---------------------------------------------------------------------- */
/* Bloom — hero                                                           */
/* ---------------------------------------------------------------------- */
.bloom-hero {
  position: relative;
  background: var(--bloom-deep-navy);
  overflow: hidden;
}
.bloom-hero-media {
  position: relative;
  width: 100%;
  height: min(86vh, 760px);
  min-height: 560px;
}
.bloom-hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.bloom-hero-overlay {
  position: absolute;
  inset: 0;
  z-index: 1;
  pointer-events: none;
  background: linear-gradient(180deg, rgba(10, 18, 32, 0.1) 0%, rgba(10, 18, 32, 0.13) 45%, rgba(10, 18, 32, 0.2) 100%);
}
.bloom-hero-scrim {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 58%;
  z-index: 2;
  pointer-events: none;
  background: linear-gradient(to top, rgba(8, 14, 26, 0.92) 0%, rgba(8, 14, 26, 0.8) 40%, rgba(8, 14, 26, 0.42) 72%, rgba(8, 14, 26, 0) 100%);
}
.bloom-hero-copy {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  z-index: 3;
  padding-bottom: 44px;
}
.bloom-hero-copy .container {
  max-width: 900px;
}
.bloom-hero-pill {
  display: inline-block;
  font-family: var(--font-inter);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.11em;
  font-size: 13.5px;
  color: var(--bloom-accent);
  background: var(--bloom-deep-navy);
  padding: 9px 16px;
  border-radius: 20px;
  margin-bottom: 20px;
  white-space: nowrap;
}
.bloom-hero-copy h1 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 700;
  color: #fff;
  font-size: clamp(38px, 6.4vw, 88px);
  line-height: 0.96;
  letter-spacing: 0.01em;
  text-shadow: 0 2px 24px rgba(0, 0, 0, 0.55);
  text-wrap: balance;
}
.bloom-hero-copy p {
  color: var(--bloom-muted);
  font-size: 17px;
  max-width: 480px;
  margin: 20px 0 28px;
}
.bloom-hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  pointer-events: auto;
}

/* ---------------------------------------------------------------------- */
/* Bloom — sections                                                       */
/* ---------------------------------------------------------------------- */
.bloom-ride {
  background: #fff;
  padding: 96px 0 64px;
}
.bloom-ride-intro {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: clamp(28px, 4vw, 56px);
  align-items: start;
}
.bloom-ride-intro h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  letter-spacing: 0.01em;
  line-height: 1.04;
  font-size: clamp(32px, 4.2vw, 56px);
  color: var(--bloom-navy);
  text-wrap: balance;
}
.bloom-ride-copy {
  padding-top: 10px;
}
.bloom-ride-copy p {
  color: var(--bloom-body);
  font-size: 17px;
  margin-bottom: 16px;
  max-width: 440px;
}
.bloom-polaroids {
  margin-top: 72px;
  display: flex;
  justify-content: center;
  align-items: center;
  flex-wrap: wrap;
  row-gap: 24px;
}
.polaroid {
  aspect-ratio: 3 / 4;
  border: 8px solid #fff;
  border-radius: 2px;
  background: var(--bloom-tint);
  box-shadow: 0 18px 40px rgba(24, 34, 51, 0.22);
  margin-right: -16px;
}
.polaroid img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.polaroid--1 {
  width: clamp(132px, 14vw, 208px);
  transform: rotate(-7deg);
  z-index: 1;
}
.polaroid--2 {
  width: clamp(132px, 14vw, 208px);
  transform: rotate(4deg);
  z-index: 2;
}
.polaroid--3 {
  width: clamp(146px, 15.5vw, 230px);
  transform: rotate(-2deg);
  z-index: 3;
  box-shadow: 0 22px 46px rgba(24, 34, 51, 0.26);
}
.polaroid--4 {
  width: clamp(132px, 14vw, 208px);
  transform: rotate(5deg);
  z-index: 2;
}
.polaroid--5 {
  width: clamp(132px, 14vw, 208px);
  transform: rotate(-6deg);
  z-index: 1;
  margin-right: 0;
}

.bloom-paths {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(340px, 1fr));
}
.bloom-path {
  padding: clamp(36px, 3.4vw, 52px) clamp(24px, 4vw, 48px);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
}
.bloom-path--light {
  background: var(--bloom-tint);
}
.bloom-path--accent {
  background: var(--bloom-accent);
}
.bloom-path-photo {
  width: 72%;
  min-width: 200px;
  aspect-ratio: 4 / 5;
  border-radius: 3px;
  overflow: hidden;
  margin: 0 auto 24px;
  box-shadow: 0 20px 50px rgba(24, 34, 51, 0.18);
}
.bloom-path-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.bloom-path h3 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  letter-spacing: 0.01em;
  line-height: 1.04;
  font-size: clamp(28px, 3.4vw, 42px);
  margin-bottom: 16px;
}
.bloom-path--light h3 {
  color: var(--bloom-navy);
}
.bloom-path--accent h3 {
  color: #fff;
}
.bloom-path p {
  font-size: 16px;
  margin: 0 auto 22px;
  max-width: 380px;
}
.bloom-path--light p {
  color: var(--bloom-body);
}
.bloom-path--accent p {
  color: var(--bloom-light);
}

.bloom-book {
  background: #fff;
  padding: 100px 0 90px;
}
.bloom-book-intro {
  max-width: 640px;
  margin-bottom: 52px;
}
.bloom-book-intro .eyebrow {
  color: var(--bloom-accent);
  margin-bottom: 10px;
}
.bloom-book-intro h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  letter-spacing: 0.01em;
  line-height: 1.04;
  color: var(--bloom-navy);
  font-size: clamp(32px, 4.2vw, 54px);
}
.bloom-tiles {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr));
  gap: 22px;
}
.bloom-tile {
  position: relative;
  border-radius: 3px;
  overflow: hidden;
  aspect-ratio: 3 / 4;
  display: flex;
  align-items: flex-end;
}
.bloom-tile img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.bloom-tile .photo-placeholder {
  position: absolute;
  inset: 0;
}
.bloom-tile-gradient {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background: linear-gradient(180deg, rgba(15, 27, 48, 0) 12%, rgba(15, 27, 48, 0.42) 48%, rgba(15, 27, 48, 0.88) 100%);
}
.bloom-tile-copy {
  position: relative;
  z-index: 2;
  padding: 26px 22px;
  pointer-events: none;
}
.bloom-tile-copy .num {
  display: block;
  font-family: var(--font-inter);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 12.5px;
  color: rgba(255, 255, 255, 0.9);
  margin-bottom: 8px;
}
.bloom-tile-copy h4 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  color: #fff;
  font-size: 19px;
  letter-spacing: 0.01em;
  margin-bottom: 8px;
}
.bloom-tile-copy p {
  color: rgba(255, 255, 255, 0.82);
  font-size: 13.5px;
  line-height: 1.45;
}
.bloom-tile--1 {
  background: var(--bloom-tint);
}
.bloom-tile--2 {
  background: var(--bloom-navy);
}
.bloom-tile--3 {
  background: var(--bloom-accent);
}
.bloom-tile--3 .num {
  color: var(--bloom-light);
}
.bloom-book-cta {
  margin-top: 56px;
  text-align: center;
}
.bloom-book-cta .eyebrow {
  color: var(--bloom-body);
  margin-bottom: 6px;
}
.bloom-book-cta h3 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  letter-spacing: 0.01em;
  color: var(--bloom-navy);
  font-size: clamp(22px, 2.6vw, 30px);
  margin-bottom: 22px;
}

.bloom-onboard {
  background: var(--bloom-tint);
  padding: 88px 0;
}
.bloom-onboard-intro {
  margin-bottom: 40px;
}
.bloom-onboard-intro .eyebrow {
  color: var(--bloom-accent);
  margin-bottom: 10px;
}
.bloom-onboard-intro h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  letter-spacing: 0.01em;
  line-height: 1.04;
  color: var(--bloom-navy);
  font-size: clamp(28px, 3.6vw, 44px);
  max-width: 640px;
}
.bloom-film-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 155px), 1fr));
  gap: 18px;
}
.bloom-film-tile {
  position: relative;
  aspect-ratio: 3 / 4;
  border-radius: 3px;
  overflow: hidden;
  background: var(--bloom-tint-2);
}
.bloom-film-tile img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.bloom-film-tile-gradient {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background: linear-gradient(180deg, rgba(15, 27, 48, 0) 55%, rgba(15, 27, 48, 0.78) 100%);
}
.bloom-film-tile span {
  position: absolute;
  left: 16px;
  right: 16px;
  bottom: 16px;
  z-index: 2;
  font-family: var(--font-jost);
  text-transform: uppercase;
  color: #fff;
  font-weight: 600;
  font-size: 17px;
  line-height: 1.2;
  pointer-events: none;
}
.bloom-onboard-close {
  margin-top: 44px;
  text-align: center;
}
.bloom-onboard-close .line1 {
  color: var(--bloom-body);
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-size: 15px;
  letter-spacing: 0.04em;
}
.bloom-onboard-close .line2 {
  color: var(--bloom-navy);
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  font-size: 22px;
  margin-top: 4px;
}

.bloom-instagram {
  background: #fff;
  padding: 96px 0;
}
.bloom-instagram-head {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: wrap;
  margin-bottom: 32px;
}
.bloom-instagram-head .eyebrow {
  color: var(--bloom-accent);
  margin-bottom: 10px;
}
.bloom-instagram-head h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  letter-spacing: 0.01em;
  line-height: 1.04;
  color: var(--bloom-navy);
  font-size: clamp(26px, 3.2vw, 38px);
}
.bloom-instagram-link {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-jost);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.03em;
  font-size: 14px;
  color: var(--bloom-navy);
}
.bloom-instagram-link svg {
  width: 19px;
  height: 19px;
  flex: none;
}

.bloom-story {
  background: var(--bloom-tint);
  padding: 96px 0;
}
.bloom-story-heading {
  text-align: center;
  margin-bottom: 48px;
}
.bloom-story-heading h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  letter-spacing: 0.01em;
  line-height: 1.04;
  color: var(--bloom-navy);
  font-size: clamp(30px, 4.2vw, 52px);
}
.bloom-story-row {
  display: flex;
  align-items: center;
  gap: 18px;
  margin-bottom: 56px;
  flex-wrap: wrap;
  justify-content: center;
}
.bloom-story-card {
  flex: 1 1 240px;
  min-width: 0;
  background: #fff;
  border-radius: 3px;
  overflow: hidden;
  box-shadow: 0 10px 30px rgba(24, 34, 51, 0.08);
}
.bloom-story-card .photo {
  width: 100%;
  aspect-ratio: 4 / 3;
  background: var(--bloom-tint);
}
.bloom-story-card img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}
.bloom-story-card .label {
  padding: 16px 18px;
  font-family: var(--font-jost);
  text-transform: uppercase;
  font-weight: 600;
  color: var(--bloom-navy);
  font-size: 14px;
  letter-spacing: 0.03em;
}
.bloom-story-arrow {
  flex: 0 0 auto;
  color: var(--bloom-accent);
  font-size: 26px;
  line-height: 1;
}
.bloom-story-copy {
  max-width: 660px;
  margin: 0 auto;
  text-align: center;
}
.bloom-story-copy p {
  color: var(--bloom-body);
  font-size: 16.5px;
}

.bloom-why {
  background: #fff;
  padding: 100px 0 80px;
  text-align: center;
}
.bloom-why h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  letter-spacing: 0.01em;
  line-height: 1.04;
  color: var(--bloom-navy);
  font-size: clamp(30px, 4.6vw, 58px);
  max-width: 820px;
  margin: 0 auto;
  text-wrap: balance;
}
.bloom-why p {
  max-width: 560px;
  margin: 24px auto 0;
  color: var(--bloom-body);
  font-size: 17px;
}
.bloom-why-figure {
  max-width: 860px;
  margin: 40px auto 0;
}
.bloom-why-figure img {
  width: 100%;
  height: auto;
}
.bloom-why-credit {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 12px;
  margin-top: 40px;
}
.bloom-why-credit span {
  color: var(--bloom-body);
  font-size: 14px;
}
.bloom-why-credit img {
  height: 54px;
  width: auto;
}

.bloom-cta {
  background: var(--bloom-accent);
  color: var(--bloom-light);
  padding: 110px 0 100px;
  text-align: center;
}
.bloom-cta h2 {
  font-family: var(--font-jost);
  text-transform: uppercase;
  letter-spacing: 0.01em;
  color: #fff;
  font-size: clamp(36px, 6vw, 72px);
  line-height: 0.98;
}
.bloom-cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  justify-content: center;
  margin-top: 38px;
}
.bloom-cta-partner {
  margin-top: 44px;
  font-size: 14.5px;
  color: var(--bloom-light);
}
.bloom-cta-partner a {
  text-decoration: underline;
  text-underline-offset: 3px;
  font-weight: 600;
  color: #fff;
}

/* ---------------------------------------------------------------------- */
/* Behold widget                                                          */
/* ---------------------------------------------------------------------- */
behold-widget {
  display: block;
}
.bloom-story-card--top-crop img {
  object-position: center top;
}